Marketing Guidance
The Marketing and Communications (MAC) Committee has developed a style guide, marketing templates and church logo files to assist staff and committees in publicizing their programs and events.
Style Guide
Please first consult the Second Unitarian Style Guide, which provides guidelines on the following:
- Marketing Checklist – designed to help you step through the process of publicizing your programs and events.
- Church Name Abbreviations
- Color Coordination
- Recommended Fonts
Marketing Templates
The MAC Committee has developed the following marketing templates to assist you in publicizing your programs and events.
- Business Card-Sized Ad Template
- Quarter Page Ad Template
- Brochure Template
- Flier or Signage Template
- Presentation Slide Template
These templates are password-protected to protect the church’s name. Please contact the church office administrator to obtain the password. After you have obtained the password, access the Marketing Templates and Logos.
Church Logos
The MAC Committee has developed a set of church logos for use by members and staff. The following variations are provided:
- Color — Black & White — Inverted Graytones (for black background)
- With Tagline — Without Tagline
- Chalice Only
- Various file formats: JPEG, PNG, Adobe PDF and Adobe Illustrator
The church logos are password-protected to protect the church’s name. Please contact the church office administrator to obtain the password. After you have obtained the password, access the Marketing Templates and Logos.